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From representing your brand at trade and consumer events to submitting for ratings and double gold medals, Fourth Tier Marketing is thinking of how to get your brand the recognition it deserves as well as generating content for merchandising solutions. That 98 Point Score would look great on a shelf talker and help drive case sales.
What we do for you
Event representation: Professional brand ambassadors trained to tell your story, execute tastings, and capture leads at on- and off-premise trade events, festivals, and retail promotions.
Competition strategy and submissions: Identify the most impactful awards and competitions for your category, prepare high-quality entry materials, manage tastings and logistics, and follow up to ensure placement and visibility.
Creative assets for merchandising: Design shelf talkers, POS signage, wobblers, neck hangers, tasting cards, and digital assets featuring award badges and score highlights—optimized for retail specs and brand guidelines.
Content production: Professional product photography, short-form video, and copywriting tailored to retail and social channels that showcase awards, tasting notes, and brand provenance.
Distributor & retail activation: Coordinate with distributors and retail buyers to secure promotional placements, create sell sheets featuring awards and point scores, and develop buy-in strategies for endcap and feature displays.
ROI-focused measurement: Track sell-through, on-site sampling conversion, social engagement, and distributor feedback to quantify the impact of awards and merchandising on depletions.
Why awards matter (and how we leverage them)
Credibility: High scores and medals shorten the buyer’s decision path—consumers and buyers trust third-party validation.
Visual pull: A bold “98 POINTS” or “DOUBLE GOLD” graphic on a shelf talker increases shelf visibility and can drive impulse purchases.
Messaging multiplier: Awards are assets you can use across packaging, web pages, email campaigns, sales decks, and distributor sell sheets to amplify perceived quality.
Tactical placement: We time award announcements to coincide with seasonal promotions, distributor cycles, and key retail windows to maximize lift.
Deliverables you can expect
Award submission calendar and budget estimates
Complete entry packages for target competitions
Two rounds of shelf talker and POS design (print-ready files)
Product photography set and 15–30 second video cut for social/retail
Retail sell sheets and distributor-facing pitch materials highlighting awards and scores
Activation plan and timeline for in-store and trade event rollouts
Post-activation performance report with recommendations for scaling
Fourth Tier Marketing: turning awards into visible, measurable retail momentum.
From representing your brand at trade and consumer events to submitting for ratings and double gold medals, Fourth Tier Marketing is thinking of how to get your brand the recognition it deserves as well as generating content for merchandising solutions. That 98 Point Score would look great on a shelf talker and help drive case sales.
What we do for you
Event representation: Professional brand ambassadors trained to tell your story, execute tastings, and capture leads at on- and off-premise trade events, festivals, and retail promotions.
Competition strategy and submissions: Identify the most impactful awards and competitions for your category, prepare high-quality entry materials, manage tastings and logistics, and follow up to ensure placement and visibility.
Creative assets for merchandising: Design shelf talkers, POS signage, wobblers, neck hangers, tasting cards, and digital assets featuring award badges and score highlights—optimized for retail specs and brand guidelines.
Content production: Professional product photography, short-form video, and copywriting tailored to retail and social channels that showcase awards, tasting notes, and brand provenance.
Distributor & retail activation: Coordinate with distributors and retail buyers to secure promotional placements, create sell sheets featuring awards and point scores, and develop buy-in strategies for endcap and feature displays.
ROI-focused measurement: Track sell-through, on-site sampling conversion, social engagement, and distributor feedback to quantify the impact of awards and merchandising on depletions.
Why awards matter (and how we leverage them)
Credibility: High scores and medals shorten the buyer’s decision path—consumers and buyers trust third-party validation.
Visual pull: A bold “98 POINTS” or “DOUBLE GOLD” graphic on a shelf talker increases shelf visibility and can drive impulse purchases.
Messaging multiplier: Awards are assets you can use across packaging, web pages, email campaigns, sales decks, and distributor sell sheets to amplify perceived quality.
Tactical placement: We time award announcements to coincide with seasonal promotions, distributor cycles, and key retail windows to maximize lift.
Deliverables you can expect
Award submission calendar and budget estimates
Complete entry packages for target competitions
Two rounds of shelf talker and POS design (print-ready files)
Product photography set and 15–30 second video cut for social/retail
Retail sell sheets and distributor-facing pitch materials highlighting awards and scores
Activation plan and timeline for in-store and trade event rollouts
Post-activation performance report with recommendations for scaling
Fourth Tier Marketing: turning awards into visible, measurable retail momentum.