Depletion Programs

From dealer loaders to incentive programs, Fourth Tier Marketing will position your product for increased case movement, new account acquisition and strengthened retailer and on-premise presence.

Services we provide

• Dealer loaders and POS materials: Strategic, compliant merchandising to drive immediate shelf and cooler pull-through.

• Trade incentive programs: Tiered promotions that motivate distributor sales teams and broker networks.

• On-premise activation: Bar and restaurant programs, staff training, and cocktail menu placement to grow pour volumes.

• Retail partnerships: Category analysis, pricing strategy, and retail staff incentives to win eye-level placement and repeat buys.

• Account acquisition: Targeted distributor outreach and demo programs to convert new listings.

• Distributor relations: Field support, KPI tracking, and co-op program management to align incentives and improve fill rates.

What you’ll get

• Increased case depletions through coordinated trade and on-premise activity

• Faster new-account wins with sales-ready materials and incentive alignment

• Stronger retailer and on-premise presence supported by training and activation

• Measurable ROI: Sales and distribution metrics tied to each program

How we work

• Audit: Review current distribution, POS, and promotion mix

• Strategy: Build compliant, tiered programs for distributor and retail partners

• Execution: Launch dealer loaders, incentives, demos, and on-premise activations

• Measurement: Track depletions, account adds, sell-through and adjust in real time

Ready to turn distributor relationships into sustained movement and market share.